Article tagué événements

Kudos for Facebook marketing and communication teams. Truly. Great job. Within a couple weeks in advance, they have launched a campaign to promote the availability to everyone to get customized URL profile. They artificially initiated a demand and provide an answer what seems a rapid for social-network users so basic but so obvious. Everybody relayed the ball from bloggers to high audience websites. Facebook made it to focus massive attention for a couple days by creating somehow an event. And it has been greatly handled from every side.

One of the current biggest actors of social-networking website made a lot of communication followed by a strong buzz for promoting their new profile URL feature. If we think about that, it does clearly shows an initial misconception of Facebook at its origins (every web projects has its weakness though). Major social websites offers URL following this schema. To mention a few, MySpace, LinkedIn and numerous profile pages from shared music communities, etc. In other words, everybody is clearly understanding the need and the benefits of having username-based URL for quick access to your profile and there is nothing new. Nobody pays even attention to that (I mean regular users, not a geeky one). It was so obvious that may be Facebook during initial design requirements, they might have skipped that part.May be, was it intentional? Hard to imagine.

More >